Your name is 0.02% of the conversation. Verbatim is built for the other 99.98%.
Verbatim reads the bigger market you sell into: what people buying and talking about products like yours say on TikTok, Instagram, YouTube and Reddit, and where your rivals stand.
One brand’s market, counted in our own data. A tool built to find your name hears four comments and calls it low volume. It isn’t low volume. It’s the wrong question.
A model, not a feed of mentions: who is buying and talking about products like yours, what they talk about, and where your rivals stand. Counted in videos, with the comments under them, month by month.
Every week it reads in what’s new. It tells you how big each thing is now, and only calls something a change once there are months that compare fairly.
The people in the conversation, sorted into the few kinds they turn out to be. For each one: who they are, where they talk, how many videos they turn up in, and one of them in their own words.
Plans ten days at a time and wants one bag that doesn’t punish them by day six.
“which one for a 10 day trip? genuinely torn between the two”
Paid more once, watched the cheap one outlast it, and now wants proof from an owner.
“held up better on the trail, did not expect that”
Buying a first proper pack and can’t tell which size fits before ordering.
“nobody could explain the sizing, ended up guessing”
The themes in your market, sized by how many of its videos carry them, month by month. Open any one and the people behind it are there, quoted exactly.
Every brand that comes up in your market, yours and your rivals’, counted the same way: how many videos each one comes up in. For each rival, what people do under its videos and where its talk stands out from the rest of the category.
Each update reads the week’s new videos and comments into your market. This week shows what came in, what was heard for the first time, what stood between buyers and a yes, and the comments worth a reply. Open any of it and the comments are there.
An analyst that has read what your market said, and remembers it. Ask it a question, or hand it a plan and it checks the claims in it against the conversation. Below, it answers for the example market.
Three creators, and none of them are on your list.
Reports for each team: leadership, marketing, sales, content and product. Each acts on a different part of the same market, and its report is for the people who never open the app.
Every quote in them still traces to the comment it came from.
Leadership reads where the market stands and what it means for the plan.
Listening tools are built to find a name. In a market that rarely says it, they return nothing and call it quiet. Verbatim starts from the market you sell into.